Questionnaire Designing Guidance


Questionnaires are a survey tool envisioned to collect data from the target population, either through face-to-face interaction or through other modes. For precise data analysis, one requires to plan a questionnaire which is proficient in extracting the necessary data required to fulfil the research objectives explicitly. Framing a questionnaire is a technical task and your data analysis always requires a well-structured questionnaire. Before designing a questionnaire, the researcher has to clarify the following points-

  •  Type of information needed

  •  Role and types of questionnaires

  •  Principles of questionnaire design

  •  Flow chart for questionnaire design


Designing the questionnaire is a multi-stage and complex process that demands-

  •  Profound knowledge of the subject and topic.

  •  Profound knowledge of Research Methodology.

  •  Profound knowledge of the variables.

  •  Knowledge of statistical tests to be used.

  •  Command of the language.


Following decision must be taken carefully to design an effective questionnaire-

  •  Structured vs unstructured questionnaire

  •  Open-ended questionnaire

  •  Close-ended questionnaire

Respondent descriptors

  •  Types of respondents

  •  Demographics

  •  Geographics

  •  Socio-economic class

  •  Psychographics

  •  Synchorographics

Types of Scales

Types of Questions

The finest means of getting data, significant to the research is through a set of clearly specified questions.

  •  Open-ended questions

  •  Closed-ended questions

  •  Classification questions

  •  Knowledge questions

  •  Attitudinal questions

  •  Behavioral questions

  •  Multiple Choice questions

  •  Ranking order questions


Our dedicated team works outside their parameters to come up with an excellent set of survey questions that enhance the analysis and results section of a research. We certify to offer tailored support to each of our clients. Our team follows the prescribed formats in both the qualitative and quantitative research and cater to the specific objectives to design reliable and valid questionnaires.

Pilot testing is highly required in the early stages of questionnaire development. The researcher must justify the inclusion of each and every question/variable in the questionnaire and must get each validated by the experts. The researcher must keep in mind the research objectives and hypotheses and consider only those questions/variables which fulfil the objectives.

  •  Questions must measure the opinions, experiences and attitude of the respondents as accurately as possible.

  •  How people respond to the overall questionnaire and specific questions.

  •  Ambiguity and biases must be removed from the questions.